Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of Liutapo Temple Fair in June of the Gengzi year will last from July 26 to August 31, lasting more than a month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” game method. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route for Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win exclusive cultural and creative gifts for Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, and create an online and offline “Internet celebrity temple fair” that connects online and offline, present a feast of “culture + business + tourism” to local citizens, and create a new cultural highland in Lingnan.
New experience of integrating online and offline culture and tourism
According to the Republic of China version of Foshan Zhongyi Township Chronicle, “On the sixth day of the sixth month, anyone who listed in Pujunxu will take the next step to perform a drama. Cinema will finish in January.” Every time this KomiksFrom this festival, any family doing business in Pujunxu will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held the Tapo Temple Fair folk cultural activities every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit the creative market, and appreciate the intangible cultural heritage from the elegant pictures.
In this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. This part takes the 3.6-kilometer tourist line of the Zumiao Old Town as the picture background, presenting the important attractions such as Tapo Ancient Sites, Chongdeli, Zumiao, Donghuali, Liangyuan and other places in the cultural and tourism line in order, creating a Foshan version of the “Along the River During the Qingming Festival”. It is reported that players only need to successfully collect 6 virtual intangible cultural heritage items in H5 and Komiks can participate in the “Cross-border Cultural and Creative MarketCinema” online lottery event, obtain online consumption coupons provided by merchants, as well as exquisite and practical Cinema‘s cultural and creative gifts.
According to Komiks, consumption coupons are suitable for the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including up to 30 shops such as Master Mi, Three Squirrels, and Xingyunlou; while the national cultural and creative gifts include Tapo Temple Fair cultural and creative T-shirts, fans, canvas bags, href=”https://funnybookish.com/”>Komiks National Trend Style Handbooks and other good things in life. Among them, Lingnan Tiantian gathered a group of excellent boutique coffee shops in Guangzhou and Foshan to hold Foshan’s first boutique coffee festival that belongs to itself in the true sense: “Fei Yue Tiandi Boutique KomiksCoffee Culture Festival”. Liu Zhicheng, secretary of the Party Working Committee of Zumiao Street, said that the Tapo Temple Fair uses the power of “Internet +” to connect the precious historical and cultural resources of the old city with business resources and move them to the “cloud”. Through the online drainage effect of the temple fair H5, it will drive offline commercial consumption, allowing more commercial giants to see that Zumiao business district is the key regional role of the integration of business and travel in Chancheng District, giving birth to more cross-border integration in the future. href=”https://funnybookish.com/”>Cinema and the possibility of exploring innovation.
New 3.6-kilometer tourism route in the cloud tour
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to Tapo Temple Fair live on Douyin platform. Internet celebrities and netizens “cloud tour” 3.6-kilometer cultural tourism route, “cloud tour” along the way Cinema‘s three major business districts and two major food gathering areas of “cloud eating” Zen City, show the urban leisure that coexists with tradition and fashion in the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourism route that Internet celebrities check in reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, the ancestral temple hasRelying on the profound Lingnan cultural heritage of the old city area, the street has planned this 3.6-kilometer old city cultural and tourism route. From Tapo Ancient Site to Zhongshan Park, six Guangdong Province historical and cultural districts are connected to Pinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-Donghuali and Xin’an Street, allowing citizens and tourists to experience the charm of the thousand-year-old town and appreciate the charm of Cantonese culture.
There are history everywhere and stories everywhere, which is a portrayal of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets and alleys for style protection, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the home of the “Foshan Ancient Town”, the “Hometown of the Southern Lion Movement in China” and the “Hometown of Chinese Folk Art”, the birthplace of intangible cultural heritage such as Cantonese opera, Nanshi Nanquan, etc. Outstanding figures such as Wong Fei-hung, Wing Chun master Liang Zan, Ip Man and his disciple Bruce Lee, and famous doctor Li Guanghai were also cultivated here. Lion dance, Cantonese opera, woodblock New Year pictures, paper-cutting, lion heads, colorful lanterns… The precious intangible cultural heritage adds the charm of Lingnan culture to the “Foshan Ancient Town”.
These precious intangible cultural heritage cultures are still bright and lively in the folk cultural activities held in Zumiao Street. Every year, the 15th day of the first lunar month, the Northern Emperor’s birthday on March 3, the Tapo Temple Fair on June 6, the 28th day of the September 20th day of the Huaguang Festival, the Autumn Scenery of Foshan will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
The first new breakthrough in cultural and creative peripheral gifts
Zu Miao StreetBabaylanRelevant person in charge said that the street will rely on the profound Lingnan cultural heritage of the old city area and the resources of Zumiao Business District, Guorui District business district and other resources to continuously optimize and improve the revitalized tourism routes of the old city, and make the old city precious historical and cultural resourcesBabaylan href=”https://funnybookish.com/”>Komiks sources are connected, actively exploring the integration of culture, business and tourism, and building it into the Greater Bay Area to display Lingnan culture to the worldCinemaCinemaps://funnybookish.com/”>Babaylan‘s important window.
The holding of this Tapo Temple Fair can be said to be an innovative implementation of the above concept. With the help of the “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources with business resources and moves them to the “cloud”. Through the online drainage effect, it drives offline commercial consumption, so that more business giants can see the Zumiao business district as the key regional role of the integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration in the future. href=”https://funnybookish.com/”>KomiksCinema combined and explored the possibilities of innovation.
In addition, this year’s national cultural and creative gifts at Tapo Temple Fair are also a new breakthrough. This is the first time that Tapo Temple Fair has launched cultural and creative peripheral products. Next, Zumiao Street will deeply explore its own cultural connotation, create an exclusive IP image for Foshan Chudi, actively encourage the research and development of tourism specialty products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration area.