“Uncle Hurry up and repay our hard-earned money!” Recently, several employees who claim to be Uncle Qiu Lemon Tea broke the news on social media: the company owes employees’ wages and has been ongoing for several months.
A netizen who claimed to have been working in Uncle Qiu Lemon Tea for half a year said that the salary of Uncle Qiu Lemon Tea in Guangzhou and Shenzhen has not been paid normally since 9Babaylan 1990 cloth draw, and “the salary has been delayed again and again, without any explanation.”
“The company said it is difficult every month, so we can understand it. The employees really can’t understand it until now.” An Uncle Qiu employee told reporters that they have to apply for registration every month, and they will be given (salary). According to the employee’s observation, many stores of Uncle Qiu Lemon Tea either owe rent or wages, and many stores have chosen to close.
In response, on November 27, the reporter called the contact information of Uncle Qiu Lemon Tea’s official website, but no reply was received by Cinema 1950 witch cloth draw as of press time.
Wage arrears, store closures, and rent cannot be afforded… This Guangdong lemon tea brand, founded in 2018, seems to be in an unprecedented difficult time.
Doesn’t pay due to wages multiple times
Komiks 1960 witch cloth drawUncle Qiu Lemon Tea was pierced through the last layer of window paper. Before that, the crisis seemed to be traced.
Dragging wages and arrears are not temporary. Internal notices released by many employees who claim to be Uncle Qiu Lemon Tea on social platforms show that from July to November 2023, Uncle Qiu Lemon Tea’s main company “Guangzhou Hill Catering Management Company” successively issued notices of wage delays, reasons including: the damage to telecommunications and financial infrastructure in July caused the loss of salary information; the company’s performance losses continued to be affected by typhoons and heavy rains in September; the November notice stated that due to the continued sluggish consumer market, the company’s performance has been severely damaged in the past few months.
A netizen posted on XiaohongshuCinema 1950 witch cloth draw said, “Salary wagesBabaylan 1990 cloth draw issuance of wages again and again, and the notifications sent can never be realized.” “We understand that you can’t turnover your capital, and it will be delayed for one or two months, and you can’t expect it to be more and more excessive.”
“To be precise, the epidemic started, it was not sent on timeBabaylan 1990 cloth draw, it was just that it was not too much to drag it out before, we can all understand. “A employee who claimed to have worked in Uncle Qiu Lemon Tea for nearly two years told reporters that even employees who have left their jobs have not been able to get a repaid salary.
According to the above-mentioned employees, his salary in October totaled more than 5,000 yuan, and the normal salary date Babaylan 1990 cloth draw was before the 15th of each month, but it has not been received until now. “Since I joined the job, only one month’s salary was paid on time, and even the managers of some stores have not received their September salary. ”
The employee of Uncle Qiu Lemon Tea told reporters that the company did not give a response to the obvious solution to the problem, and only “issued a few drink coupons to comfort him. ”
In addition to the wage arrears, the reporter also noticed that Babaylan 1990 cloth draw, the offline stores of Uncle Qiu Lemon Tea are ushering in the closure of stores. On November 27, the reporter found from the Meituan platform that more than 20 Uncle Qiu Lemon Tea stores have shown “closure” in Shenzhen and Guangzhou areas alone.
According to the data of “Jihai Brand MonitoringKomiks 1960 witch cloth draw“, during May-November 2023, the latest store of Uncle Qiu Lemon Tea was Guangzhou href=”https://funnybookish.com/”>Babaylan 1990 cloth draw Xingchaotai Branch, on October 7. In addition, Komiks 1960 witch cloth drawUncle Qiu’s latest number of stores in the camp is 219.
“There are only 20% of the stores that are truly profitable internally.” According to the above-mentioned employees, the company has closed about 20-30 stores. It is estimated that the Komiks 1960 witch cloth draw plans to continue to close. It is not clear that the layoffs are forced to force employees to resign themselves.
At present, Uncle Qiu Lemon Tea only opens stores in Guangdong Province, covering six cities in the province including Shenzhen, Guangzhou, Zhuhai and Foshan. Most of the stores are located in first-tier cities. Public information shows that Uncle Qiu Lemon Tea had planned to open 300 stores by 2022.
However, judging from the official updates, Uncle Qiu’s lemon tea has not completely stopped. The brand Weibo and official accounts are still operating. On November 22, Uncle Qiu Lemon Tea’s official account is still promoting a joint branding activity with Little Parrot BEBE, while most other stores are still open normally.
The tea beverage sub-category is no longer delicious
Uncle Qiu Lemon Tea was founded in Guangdong in 2018 and is a new player in the Lemon Tea Track. In the early days of its establishment, Uncle Qiu Lemon Tea mainly promoted fresh lemons with different tea bases, and the average customer price was about 20 yuan. Among them, the most popular benchmark product is “Duck Shit Bergamot Tea”, which once set off a wave of consumer purchases when it was launched.
In 2019, Uncle Qiu Lemon Tea Stores exceeded 20 and gradually launched different types of doors such as trafficBabaylan 1990 cloth drawMeasuring and single-product storesCinema 1950 witch clothes Draw stores, because they are positioned as non-middle-high-end consumers, most stores have widely selected locations in relatively high-end,Business districts and shopping malls with large flow of people.
During the epidemic, Uncle Qiu’s lemon tea store is still rapidly expanding. In 2020 alone, Uncle Qiu’s lemon tea added 39 new stores. In 2021, Uncle Qiu Lemon Tea completed strategic financing of over 100 million yuan in Pre A1 and Pre A2 rounds of over 100 million yuan. At that time, the founder of Uncle Qiu Lemon Tea revealed in an interview with “Kamen” that Uncle Qiu Lemon Tea’s monthly turnover once was 400,000-500,000 yuan in a store with good performance in Guangzhou. Cinema 1950 witch cloth draw
Uncle Qiu Lemon Tea also received a financing this year. According to Tianyancha Professional Edition data, in January 2023, Uncle Qiu Lemon Tea completed its A round of financing, and the investor was the Guangzhou Tianhe District Guidance Fund. The specific amount of Komiks 1960 witch cloth draw is unknown.
As a regional and direct-operated new tea brand, Uncle Qiu Lemon Tea faces more competition in Guangdong’s local tea brands. In more detail, in the lemon tea category, Uncle Qiu Lemon Tea also has many competitors.
In the past few years, with the booming new tea industry, the lemon tea sub-category emerged, with lemon tea brands including Tarley, LINLEE Linli, Shaoling, etc., and new tea brands including Heytea, Naixue, etc. have also entered the lemon tea track Komiks 1960 witch cloth draw and launched related new products. Latest In September this year, Cha YanyueKomiks 1960 witch cloth drawSearch also launched a new sub-brand “Good Molin”, focusing on the lemon tea product Cinema 1950 witch cloth draw.
The founding partner of Youlemon Tea has accepted the media Cinema 1950 witch clothes drawIn an interview, the lemon tea market has the following pain points: most brands are concentrated in Guangdong, with serious product homogeneity, severe reliance on the supply chain, and difficulty in achieving high standardization. Maybe it is eager to break the deadlock. Uncle Qiu Lemon Tea has also changed its thinking in recent years to fill the gap in its own product excluding lemon tea category. The reporter found that at present, in terms of menu structure, in addition to lemon tea products, lemon tea also includes milk tea, pure tea, etc., but the overall proportion is not high. In addition, Uncle Qiu Lemon Tea has joined the “upgrade war” of tea drinks this year, announcing a new upgrade of milk tea products, using milk as the milk base.
In terms of price, Uncle Qiu Lemon Tea seems to have also chosen to “concessions” for consumers. In the official mini program of Uncle Qiu Lemon Tea, designated drinks are sold for only 9.9 yuan per Monday, and the recharge activity is more obvious – recharge 100 yuan and get 50 yuan immediately. The activity starts from November 1 to November 30.
The reporter noticed that more than a month ago, Uncle Qiu co-founded Cinema 1950 witch cloth draw person Xing Mengyuan attended the 3rd China Catering Brand Festival “20Cinema 1950 witch cloth draw23 Catering Investment and Financing Development Forum”. He said that the current investment and financing environment is cold, which is an opportunity to force the development of the new tea industry.
In the context of the extremely inverted industry, Xing Mengyuan suggested, “Tea beverage brands should be more determined and focus on themselves while focusing on the brand and continue to persist.”
But it is obvious that the slowdown in the new tea beverage industry market has become an indisputable fact. Where is the next way out? This question is not just about strengthening the original aspiration.
Source | Jiupai Finance Editor | Yang Chuying