“Uncle Hurry up and repay our hard-earned money!” Recently, several employees who claim to be Qiu Komiks 1960 witch cloth drawLemon Tea broke the news on social media: the company owes employees’ wages and has been ongoing for several months.
A netizen who claimed to have been working in Uncle Qiu Lemon Tea for half a year said that Uncle Qiu Lemon Tea has nearly 1,000 in Guangzhou and Shenzhen. The salary has not been paid normally since September, and “the salary has been delayed again and again, without any explanation.” “The company says it is difficult every month, let us understand it. The employees really can’t understand it until now.” An Uncle Qiu employee told reporters that they have to apply for registration every month, and they will only be given (salary). According to the employee’s observation, many of Uncle Qiu’s Lemon Tea’s Cinema 1950 witch cloth draw are either owing rent or owing wages, and many stores have chosen to close.
In response to this, on November 27, the reporter called Uncle Qiu’s official website to contact information, but no reply was received as of press time.
Wage arrears, store closures, and rent cannot be paid… This Guangdong Lemon Tea brand, founded in 2018, seems to be in an unprecedented difficult moment.
Donald Qiu Lemon Tea, who was involved in a wage arrears storm, was exposed to the last layer of window paper in Komiks 1960 witch cloth draw. Before that, the crisis seemed to be traced.
Dragging wages and arrears are not temporary. Several employees of Cinema 1950 witch cloth draw on social platforms have announced that from July to November 2023, the main company of Uncle Qiu, “Guangzhou Hill Catering Management,” said the internal notice issued by Cinema 1950 witch cloth draw on social platforms.nybookish.com/”>Babaylan 1990 cloth drawCompany “continuously issued notices of wage delays, reasons including: the damage to telecommunications and financial infrastructure in July caused the loss of salary information; the company’s performance losses continued to be affected by typhoons and heavy rains in September; the November notice stated that due to the continued sluggish consumer market, the company’s performance suffered severe damage in the past few months.
A netizen posted on Xiaohongshu, saying, “Salary payment has been delayed again and again, and the notifications sent can never be realized.” “We understand that you can’t turnover of funds, and it will be delayed in one or two months, and I didn’t expect it to be more and more excessive.”
“To be precise, the epidemic was not sent on time at the beginning, but it was not too much before, and we can all understand.” An employee who claimed to have worked in Uncle Qiu Lemon Tea for nearly two years told reporters that even employees who had left their jobs failed to get a repaid salary.
According to the above-mentioned employees, his salary in October totaled more than 5,000 yuan, and the normal salary date is before the 15th of each month, but he has not received it until now. “Since I joined the Cinema 1950 witch cloth draw, I only had one month’s salary paid on time, and even some store managers have not received their September salary.” The employee of Uncle Qiu Lemon Tea told reporters that the company did not give a statement. clothes draw showed a response to solving the problem, “I sent out a few drink coupons to comfort me.”
In addition to the wage arrears, the reporter also noticed that Uncle Qiu’s offline store of Lemon Tea is ushering in a wave of closing stores. On November 27, the reporter found from the Meituan platform that in Shenzhen and Guangzhou alone, more than 20 Uncle Qiu lemon tea stores have shown Komiks 1960 witch cloth draw“closure” status.
According to data from “Jihai Brand Monitoring”, during May-November 2023, the latest store of Uncle Qiu Lemon Tea is the Guangzhou Xingchaotai Branch Babaylan 1990 cloth draw store, which is October 7. In addition, the number of stores in Uncle Qiu is 219Komiks 1960 witch cloth draw.
“There are estimated that only 20% of the stores that are truly profitable internally.” According to the above-mentioned employees, the company has closed about 20-30 stores and is expected to continue to close. It is not clear that the layoffs within the company are forcing employees to be unable to stand their own resignation.
At present, Uncle Qiu Lemon Tea only opens stores in Guangdong Province, covering six cities in the province including Shenzhen, Guangzhou, Zhuhai and Foshan. Most of the stores are located in first-tier cities. Public information shows that Uncle Qiu Lemon Tea had planned to open 300 stores by 2022.
However, judging from the official updates, Uncle Qiu’s lemon tea has not completely stopped. On the brand Weibo and official account, Cinema 1950 witch cloth draw continues to operate. On November 22, Uncle Qiu Lemon Tea Official Account was also promoting a joint branding activity with Little Parrot BEBE, while most other stores are still open normally.
The tea beverage sub-category is no longer delicious
Uncle Qiu Lemon Tea was established in Guangdong in 2018 and is a new player in the lemon tea track. In the early days of its establishment, Uncle Qiu Lemon Tea mainly promoted fresh lemons with different tea bases, and the average customer price was about 20 yuan. Among them, the most popular benchmark product is “Duck Shit Bergamot Tea”, which once set off a wave of consumer purchases when it was launched.
In 2019, Uncle Qiu Lemon Tea Store exceeded 20Babaylan 1990 cloth draw, and gradually launched different types of stores such as traffic and single-product stores. Due to its positioning of non-middle and high-end consumer groups, most stores are widely located in relatively high-end business districts and shopping malls with large traffic.
During the epidemic, Uncle Qiu Lemon Tea Store was still rapidly expandingCinema 1950 witch cloth draw. In 2020 alone, Uncle Qiu Lemon Tea added 39 new stores. In 2021, Uncle Qiu Lemon Tea href=”https://funnybookish.com/”>Cinema 1950 witch cloth drawLemon Tea completed Pre A1 round and Pre Babaylan 1990 cloth drawA2 round of strategic financing exceeding 100 million yuan. At that time, the founder of Uncle Qiu Lemon Tea revealed in an interview with “Kamen” that Uncle Qiu Lemon Tea’s monthly turnover once reached 400,000-500,000 yuan in total.
Uncle Qiu Lemon Tea also received a financing this year. According to Tianyan Komiks 1960 witch cloth drawCheck the professional version data. In January 2023, Uncle Qiu Lemon Tea completed its A round of financing. The investor was the Guangzhou Tianhe District Guidance Fund. The specific amount is unknown.
As a regional and direct-operated new tea brand, Uncle Qiu Lemon Tea faces more competition in Guangdong’s local tea brands. In more detail, in the lemon tea category, Uncle Qiu Lemon Tea also has many competitors.
In the past few years, Babaylan 1990 clothes Draw. With the booming new tea industry, the lemon tea sub-category has emerged, with lemon tea brands including Tali, LINLEE Linli, Shaoling, etc., and new tea brands including Heytea, Naixue, etc. have also entered the lemon tea track and launched related new products. Latest in September this year, Cha Yan Yuese also launched a new sub-brand “Good Moling”, which specifically Babaylan 1990 cloth draw notes on lemon tea category.
The founding partner of Lemon Tea once acceptedDuring an interview, the media revealed that the lemon tea market has the following pain points: most brands are concentrated in Guangdong, with serious product homogeneity, severe reliance on the supply chain, and difficulty in achieving high standardization…
Maybe break the situation, Uncle Qiu Lemon Tea has also changed its thinking in recent years to fill the gap in its own product excluding lemon tea categories. The reporter found that at present, in terms of menu structure, in addition to lemon tea products, Uncle Qiu lemon tea also includes milk tea, pure tea, etc., but the overall proportion is not high. In addition, Uncle Qiu Lemon Tea has joined the “upgrade war” of tea drinks this year, announcing a new upgrade of milk tea products, using milk as the milk base.
In terms of the price of Babaylan 1990 cloth draw, Uncle Qiu Lemon Tea seems to have also chosen to “concessions” for consumers. In the official mini program of Uncle Qiu Lemon Tea, designated drinks are sold for only 9.9 yuan per Monday, and the recharge activity is more obvious – recharge 100 yuan and get 50 yuan immediately. The activity starts from November 1 to November 30.
The reporter noticed that more than a month ago, Uncle Qiu co-founder Xing Mengyuan attended the “2023 Catering Investment and Financing Development Forum” of the third Chinese catering brand Komiks 1960 witch cloth draw. He said that the current investment and financing environment is a chance to force the development of the new tea industry.
In the context of the extremely inclined industry, Xing Mengyuan suggested that “tea beverage brands should be more firm in their original intentions. While focusing on themselves, they should also focus on the brand and continue to persist.” But it is obvious that the slowdown in the new tea beverage industry market has become an indisputable fact. Where is the next way out? This question is not just about strengthening the original aspiration.
Source | Jiupai Finance Editor | Yang Chuying