Text/Photo Yangcheng Evening News All-Media Reporter Ouyang Zhiqiang Correspondent Zhou Jie
Washed the tower slope water, and the wind was smooth and the water was smooth. As one of the most traditional activities in Foshan, the June Liutapo Temple Fair is not only a folk cultural event, but also an important day for Foshan people to find their roots and nostalgia. This year, the folk cultural activity of Liutapo Temple Fair in June of the Gengzi year will last from July 26 to 8Komiks 1960 witch cloth draw month 31, for more than a month.
It is reported that this year, the Tapo Temple Fair has innovatively launched the “online + offline” gameplay. Develop the H5 game “Cloud Travel” 3.6-kilometer cultural and tourism route for Foshan Old Town, tell Foshan stories, taste Foshan intangible cultural heritage, win exclusive cultural and creative gifts for Tapo Temple Fair, and participate in live broadcast interaction; you can enjoy the beautiful scenery of Foshan offline, enjoy consumption discounts, and create an online and offline “Internet celebrity temple fair” that is interconnected online and offline, and present a feast of “culture + business + tourism” to local citizens and create a new highland for Lingnan culture.
New experience of online and offline integration of cultural tourism
According to the Republic of China version of “Foshan Zhongyi Township Chronicle”, “On the sixth day of the sixth month, anyone who lists money to perform a drama with the next order will finish the show.” During this festival, any family doing business in the Pujunxu area will collect money and raise funds, invite local opera troupes to participate in the performance, and hold a grand celebration. Several nearby streets were decorated as flower streets, and the longest birthday celebration lasted throughout the month.
In order to inherit excellent folk traditions and demonstrate the historical and cultural heritage of Foshan, since 2016, Zumiao Street has held the Tapo Temple Fair folk cultural activities every year. In order to do a good job in epidemic prevention and control, this year’s Tapo Temple Fair has been moved from offline to online, and the Tapo Temple Fair H5 with various interactive forms has been launched, allowing citizens to “visit” the temple fair in their hands. The H5 of this Tapo Temple Fair focuses on hand-painted pictures in the national style, allowing people to understand the history of the original place, visit the creative market, and appreciate the intangible cultural heritage from the elegant pictures.
Cinema 1950 witch cloth drawIn this H5, the “Memory of Xunyuan Ancient Town” part is particularly eye-catching. This part takes the 3.6-kilometer tourist line of Zumiao Old Town as the picture background, and presents the tower of Komiks 1960 witch cloth draw in the cultural and tourism line in orderImportant attractions such as Po Ancient Sites, Chongdeli, Zu Temple, Donghuali, Liangyuan, etc. have created a Foshan version of the “Along the River During the Qingming Festival”. It is reported that in Babaylan 1990 cloth draw, players only need to successfully collect 6 virtual intangible cultural relics items in H5 to participate in the “Cinema 1950 witch cloth draw” online lottery, obtain offline consumption coupons provided by merchants, as well as exquisite and practical national trend cultural and creative gifts.
It is understood that consumption coupons are suitable for the three major business districts of Lingnan Tiandi, Dongfang Xindi, and Guorui Shengpingli, including as many as 30 shops including Master Mi, Three Squirrels, and Xingyunlou. The national trend cultural and creative gifts include Tapo Temple Fair cultural and creative T-shirts, fans, canvas bags, and national trend handbooks. Among them, Lingnan Tiandi has gathered a group of excellent coffee shops in Guangzhou and Foshan, including Komiks 1960 witch cloth draw hosted Foshan’s first truly own fine coffee festival: “Feiyue Tiandi fine coffee culture festival”. Liu Zhicheng, secretary of the Party Working Committee of Zumiao Street, said that the Tapo Temple Fair is located in a series of historical and cultural resources and business resources in the old city with the help of the power of “Internet +” and connect the historical and cultural resources of the old city and move them to the “cloud”. Through the online drainage effect of the temple fair H5, the offline commercial consumption is driven, and more commercial services are allowed to be used to make more commercial services. drawThe giants see that the Zumiao Business District is the main regional role of the integration of culture, business and tourism in Chancheng District, giving birth to more cross-border integration and exploration possibilities for future cross-border integration and exploration and innovation.
New 3.6-kilometer tourism route
At 10 a.m. on July 26, local internet celebrities in Foshan “airdropped” to the tower slope and broadcast the tower on the Douyin platform.Po Temple Fair. Internet celebrities and netizens “Cloud Travel” 3.6-kilometer cultural tourism route, “Cloud Tour” three major business districts, and “Cloud Eat” Chancheng two large food gathering areas, showing the urban leisure that coexists with tradition and fashion in the ancestral temple.
It is worth mentioning that the 3.6-kilometer tourist line checked in by Internet celebrities reflects the concept of “slowly enjoying the old city” of the ancestral temple. In recent years, Zumiao Street has planned this 3.6-kilometer old city cultural and tourism route based on the profound Lingnan cultural heritage of the old city area. From Tapo Ancient Site to Zhongshan Park, there are six Guangdong historical and cultural blocks, including Komiks 1960 witch cloth drawPinzi Street, Liangyuan, Lianhuanan, Renwei, Zumiao-donghualiKomiks 1960 witch cloth draw and Xin’an Street, allowing citizens and tourists to experience the charm of the thousand-year-old ancient town and the charm of Cantonese culture.
There are history everywhere and stories everywhere, which is a portrayal of the ancestral temple and the old city. Zumiao Street currently has 6 historical and cultural blocks in Guangdong Province, 65 streets and alleys for protection of style, and 62 immovable cultural relics, including 2 national key cultural relics protection units, 4 provincial cultural relics protection units, and 45 municipal cultural relics protection units. At the same time, Zumiao Street is also the location of the “Foshan Ancient Town”, the “Hometown of the Southern Lion Movement of China” and the “Hometown of Chinese Folk Art”, the birthplace of the intangible Babaylan 1990 cloth draw cultural heritage of Cinema 1950 witch cloth draw. Here we have also cultivated outstanding figures such as Wong Fei-Hong, Wing Chun master Liang Zan, Ip Man and his disciples Babaylan 1990 clothes drawBabaylan 1990 clothes drawBabaylan 1990 clothes drawBabaylan 1990 clothes drawBabaylan, famous doctor Li Guanghai and other outstanding figures. Lion dance, Cantonese opera, woodblock version of the yearCinema 1950 witch cloth drawpaintings, paper-cutting, lion heads, colorful lanterns…the precious intangible cultural heritage adds the charm of Lingnan culture to the “Ancient Town of Foshan”.
These precious intangible cultural heritage is still bright and lively in the folk cultural activities held in the jurisdiction of the ancestral temple Babaylan 1990 cloth draw. Every year, the 15th day of the first lunar month and the 3rd day of the northKomiks 1960 witch cloth drawDivine birthday, June 6 Tapo Temple Fair, September 28th Huaguang birthday, Foshan autumn scenery, etc. will attract hundreds of thousands of people from all over the Pearl River Delta and even overseas Chinese to participate.
New breakthrough in cultural and creative gifts
Relevant person in charge of Zumiao Street said that the street will rely on the deep Lingnan cultural heritage and Zumiao Temple in the old city. DrawBusiness District, Guorui District Business District and other resources are continuously optimized and improved the old city’s revitalized tourism routes, connected the precious historical and cultural resources of the old city, actively explored the integration of culture, business tourism, and built it into an important window for the Greater Bay Area to showcase Lingnan culture to the world.
The holding of this Tapo Temple Fair can be said to be an innovative practice of the above concept. With the help of the “Internet + H5”, this Tapo Temple Fair connects the precious historical and cultural resources of the old city with business resources and moves them to the “cloud”, and drives offline commercial consumption through online drainage, allowing more business giants to see the ancestral temple business district as the Zen City Cinema 1950 witch cloth draw District TextCinema 1950 witch cloth draw District TextCinema 1950 witch cloth drawThe key regional role of business and travel integration has given rise to more cross-border integration and exploration and innovation possibilities in the future.
In addition, the national trend cultural and creative gifts of the Tapo Temple Fair this year are also a new highlightCinema 1950 witch cloth drawbreak. This is the first time that the Tapo Temple Fair has launched cultural and creative peripheral products. Next, Zumiao Street will deeply explore its own cultural connotation, create an IP image exclusive to Foshan Chudi, actively encourage the research and development of tourism characteristic products, promote the benign interaction between tourism product production and tourism industry development, and make every effort to enrich the connotation of the whole-region tourism demonstration zone.